sidewinder

The Sidewinder's “soft ringed”
body sinks slower and with a life-
like movement that drives bass
crazy. Multiple rings surround
the soft bait from tip to tail,
trapping air as it's cast and
giving it slight buoyancy.
Sidewinder remains in the water
column longer maximizing its
visibility in the strike zone.

What makes the Sidewinder so
deadly, is the rattle chamber in
the tail. You can put a rattle in
the chamber for added
attraction. But, when using the
Sidewinder without a rattle, the
chamber becomes an air pocket
that causes the tail to stand
straight up.